In 2000, stockbrokers James Miles and Justin Gibbs set out to transform the fine wine market by establishing an online stock exchange for wine. With a bold vision and a striking Jeroboam of Mouton Rothschild, they introduced Liv-ex at the London Wine Trade Fair.
The rise of the internet made an electronic marketplace viable for fine wine, bringing together a historically fragmented industry in one place. By making fine wine trading more transparent and efficient, whilst reducing risk, Liv-ex redefined the way fine wine is traded.
