The Market Price is the best listed price for a wine in the secondary market. Unless otherwise stated, it is standardised to 12x75cl.
How wine businesses use the Market Price
The Market Price is a trusted guide for pricing wine in good condition. It is used by leading merchants around the world to provide valuations for clients. Many also use it to help inform purchase decisions, and to decide on the correct prices for sales
Since the Market Price is based on listed prices, it tells you the cost of replacement for a case.
If you are a private collector, you need to account for merchant commission when selling wine back to the trade. You might expect to receive offers 10-15% or more below Market Price for your wine, depending on its condition. Premiums may be offered for older wines with exceptional provenance.
Why the Liv-ex Market Price is reliable and trusted
Liv-ex price data is quoted by Bloomberg and Reuters as the industry standard.
The Market Price was developed over 20 years ago, to help create trust and transparency in the fine wine market. Today, it is the industry-leading reference point for wine businesses worldwide looking to price and value their wine.
Our Market Price is backed by a solid logic developed and maintained by our team of experienced data engineers. The algorithm behind it runs continuously, and every day sees more than 250,000 price updates. This ensures users always have the most accurate Market Price
To help ascertain the reliability/certainty of the price of wines that are listed less frequently, the Market Price for each wine is accompanied by a colour-coded confidence indicator based on price density, source and how old the price is. As such, merchants can always make informed decisions when pricing, selling and buying wine.