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Liv-ex masterclass: Understanding fine wine authentication

By September 27, 2024Fine Wine Market

The fine wine industry deals with a range of threats from counterfeiting to fraud, and our recent masterclass offers a deep dive into the world of fine wine authentication. In this expert-led session, we explore the different types of wine crime, including adulteration, wine theft, and concerns around counterfeit bottles.

Jessica Dunn, Liv-ex’s Authentication Manager, discusses two landmark cases. The “Jefferson Bottles” scandal involving Hardy Rodenstock, and the fraudulent activities of Rudy Kurniawan highlight the scale of deception within fine wine circles. These cases serve as a reminder that the impact of counterfeit wine reaches far beyond collectors, affecting reputations and market trust.

In addition, the webinar looks at current measures used to protect the trade from wine fraud. Liv-ex’s approach, featuring rigorous vetting, provenance checks, and advanced authentication technologies, offers valuable lessons for anyone involved in the buying and selling of wine. The session also touches on emerging tools, including AI, blockchain, and carbon dating, which are transforming how we authenticate wine.

For industry professionals, staying ahead of the curve is crucial. This webinar provides key insights into the risks of counterfeit wine, practical tips for protecting your business, and a glimpse into the future of wine authentication.

Watch the full recording now: