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Italy’s trade share in decline 
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By October 4, 2022Bronze, Italy, Market Updates

Recent trading activity 

Activity at the weekend was dominated by Champagne, which took 30.4% of overall trade. Taittinger’s Comte de Champagne 2011 and Jacques Selosse Millèsime 2008 were the leading labels. 

Demand for Domaine Armand Rousseau Chambertin 2015 and Domaine de la Romanée-Conti La Tâche 2005 led Burgundy activity, with the region accounting for 22.0%. 

Bordeaux was the next most-traded region, with 19.6%. Château Cos d’Estournel 2016 was the top-traded label. 

Italy’s declining trade share  

Champagne has been a dominant feature of trade throughout the year, but as it has risen to prominence another country has seen its share start to falter – Italy. 

The broadening market and exclusion from high import tariffs imposed in the US from 2019-2021, helped drive Italian trade to new highs in the secondary market. 

From an 8.8% market share in 2019, it jumped to 15.1% in 2020 and 15.4% in 2021. However, so far this year, total trade is down to 11.8% and as the chart above shows, the country’s monthly share of trade has been trending downwards since May. 

As Italy’s trade share has declined, activity has become more focused on a few key labels mostly from Tuscany which has accounted for 57.7% of Italy’s trade so far this year. As reported in August, the Super Tuscans are the key drivers of the Italy 100 index at present. 

Year-to-date the Italy 100 index is up just 6.5%. Although it has outperformed the Bordeaux 500 and the Rest of the World 60, it is lagging behind Burgundy and Champagne which are up 25.3% and 18.4% respectively.  

Italy is not alone in losing trade share this year, Californian trade has also been on the decline. After a rapid rise over the last three years and with such high demand for Champagne, market interest is firmly elsewhere at present. 

On the other hand, a pause can often occur before the market rises once more. Buyers with an eye on the future may wish to consider if now is a good moment to boost their Italian stocks. 

*made using the Liv-ex Charting Tool 

Opportunities to buy Tuscan wines 

There are over 20,000 LIVE opportunities on the exchange at present, including over 1,500 from across Tuscany.  

Liv-ex analysis is drawn from the world’s most comprehensive database of fine wine prices. The data reflects the real time activity of Liv-ex’s 600 merchant members from across the globe. Together they represent the largest pool of liquidity in the world – currently £80m of bids and offers across 16,000 wines. Independent data, direct from the market.