In the week to Tuesday, trade in Latour accounted for 21 per cent of total exchange turnover – the First Growth's largest measure of trade in over nine months. As you can see from the graph below, the brand’s share of turnover dropped to just three per cent four weeks ago, but then rose sharply in the weeks that followed.
Despite a weighty Parker downgrade (from 96-98 to 95+), Latour 2008 is among the wines that have seen particularly strong trade over the past few days. Older vintages have also seen an upswing in demand, with the 1997 changing hands at a new price high of £3,885 per case on Monday.
In the April Market Report we pointed to increasing volumes of trade in Haut Brion, and - as you can see from yesterday’s Liv-ex Claret Chip update - prices for the First Growth have risen in tandem. With Latour now seeing a surge in demand, is the brand set to follow a similar trajectory?
