Marketing Technology Manager
Location: Borough, London
Competitive salary dependent on experience. Company performance-related bonus, healthcare insurance & wellbeing benefits.
A unique opportunity for an ambitious Marketing Technology professional with experience in Hubspot, who can take on its day-to-day management. The ideal candidate will have a desire to grow their strategic responsibilities to lead acquisition and nurture through marketing technology.
About Liv-ex
With over 600 members worldwide, Liv-ex is today the global marketplace for the wine trade.
We offer a multitude of business services covering trading opportunities, data, logistics and various automation technologies; aimed at a diverse group of wine businesses, from ambitious young start-ups to established merchants and traders.
Our aim is to make the wine trade more transparent, efficient, and safe, for the benefit of our members and the market as a whole.
We are hardworking, committed and action oriented, retaining a valued neutrality in the market.
Founded in 2000, Liv-ex has grown to serve a growing number of members in the B2B sector, with an ever-expanding range of services. We help our members and other stakeholders to better understand the fine wine market and identify profit opportunities.
Summary Purpose
Liv-ex is looking for an innovative, engaging and dynamic Marketing Technology Manager to join the Commercial Team, reporting to the Head of Marketing. You will be responsible for all Hubspot activities, including CRM management, email marketing, automations, data hygiene and performance reporting.
Over time you will shape the marketing technology strategy; to ensure full utilisation of existing tools, and to make recommendations for improved lead acquisition and lead nurture through marketing technology.
Responsibilities:
- Hubspot email – creates and manages all external email coms in HubSpot, ensures appropriate tracking is in place, emails are styled correctly, and makes new temples when needed. Manages email-to lists to ensure minimal cross over and to reduce email over-communication
- Has the support of a Marketing Executive who owns the build and send of recurring email sends
- Hubspot tracking & measurement – builds forms used on web to support lead generation, implements appropriate campaign structures and measurement. Ensures every Hubspot user is trained on approach (across Sales & Marketing)
- Hubspot best practice & new features – drives best practice Hubspot usage throughout the business. Is aware of new features and brings ideas of how we can utilise them to the Marketing team
- SEO strategy – uses SEMrush to ensure Liv-ex is positioned well in Google rankings, creates SEO approach for all new web content, and makes recommendations for alterations required to drive greater SEO
- Web management – makes basic web update as needed t improve search rankings
- Reporting – thoroughly reports on email performance, web performance and SEO performance each month, analysing why we’re seeing the results we are, and highlighting and pushing through evolutions and improvements
- Ensures appropriate tracking and measurement is in place across Marketing, from LinkedIn posts through to product videos, to ensure the broader team can track and report impact
- Data security and cleanliness – stays on top of latest requirements and provide guidance to the business on any changes that need to take place
Knowledge, Skills, and Experience
- 5+ years of Marketing experience
- Advanced Hubspot user
- Including familiarity with data privacy regulations
- Has awareness of SEO and has used SEO tools in the past
- Prior use of SEMrush a nice to have
- Has used website CMS for website management
- Prir use of WordPress is a nice to have
- Strong analytical and reporting skills
- Confident presenter, comfortable guiding Sales teams on Hubspot best practice and requirements
To apply, please send your CV with a cover letter detailing why you are interested in this role to [email protected].
