The 2024 Liv-ex Power 100 has been published. The report, which appears in the December issue of The Drinks Business Magazine, is our annual list of the most powerful brands in the fine wine market.
In a gruelling year for the fine wine market, it is tempting to consider the Power 100 an attempt to hide a pack of wolves in sheep’s clothing. This would be a mistake. Yes, the might of many estates has been eroded since the downturn began two years ago, but as a list of the most reliable, consistent brands under current market conditions, an entry on the Power 100 is arguably more valuable than ever.
2024 has seen the market correction continue, pretty much unabated. The two questions on everyone’s lips have been ‘Are we reaching the bottom?’ and ‘How much further can the market fall?’ The answers, broadly speaking, have been ‘No’ and ‘Until prices reach a point to clear out an excess of stock’.
In that context, positive price performance – or even just an ability to limit one’s losses – has been hard to come by. Of the final 2024 Power 100, only 11 brands recorded a rise in their Market Price over the past 12 months.
The dataset considered covers the year from 1st October 2023 to 30th September 2024. The rankings are then calculated based on several weighted criteria including price performance, the number of a brand’s wines traded and the cumulative value and volume of that trade over the selected period. You can read the full methodology at the end of the report.
Inside the 2024 Liv-ex Power 100
- The full list of 100 leading secondary market brands
- Analysis of prevailing market conditions including:
- Italy and Spain rise to the top as risk aversion continues to hold firm in the market
- Household Bordeaux brands fall out of the Power 100, with prices for recent vintages crashing below their release prices
- Against the backdrop of the Burgundy 150 falling 14.7% over the past year, many of the region’s blue-chip brands slip down the rankings
To download your complimentary copy of the full rankings and report, fill in the form below.
Liv-ex analysis is drawn from the world’s most comprehensive database of fine wine prices. The data reflects the real-time activity of Liv-ex’s 620+ merchant members from across the globe. Together they represent the largest pool of liquidity in the world – currently £100m of bids and offers across 20,000 wines.
