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Technology in fine wine trading 

The fine wine trade has been slower to adopt digital transformation, with many tasks still manual and hands-on. However, technology offers significant opportunities for streamlining operations and boosting growth. 

  • Automation boosts efficiency: Liv-ex members using automation have seen remarkable improvements, with one business cutting 95% of the time spent pricing fine wines. Automation optimises trading, pricing, and logistics, reducing manual tasks. 
  • Integrated data for smarter decisions: By integrating live market data like bids, offers, and last trade values into their systems, wine businesses can quickly determine optimal buying and selling strategies, saving time spent hunting for information. 
  • 24/7 Sales & Expanded Reach: Automation allows wine merchants to sell around the clock, increasing their online presence without needing to hold stock. This opens new channels for customers to discover and buy wine, accelerating business growth.