- 9 out of 10 fine wine collectors expect objective, reliable data from their merchant to make informed buying and selling decisions.
- Tomorrow’s fine wine customer seeks the best price with minimal commissions – the successful merchants of tomorrow need to meet this demand.
- Wine businesses that integrate with the global fine wine exchange can offer thousands of wines without holding stock, enhancing their customer experience.
Liv-ex’s recent research highlights a significant shift in the expectations of tomorrow’s fine wine customer. Collectors now have access to more data, wines, and decision-making power than ever before. Meeting these evolving demands is crucial for businesses aiming to thrive.
The rise of eCommerce has also transformed the landscape. Collectors now have access to hundreds of merchants and can source virtually any wine. Forward-thinking businesses are embracing trading integrations, allowing them to offer a broader range of wines without holding stock. This drives site traffic and enhances the customer experience with practical data like critics’ scores and tasting notes.
Embracing new technologies is key to meeting modern collectors’ expectations of transparency, liquidity, and control.
