- Leroy retained its position as the world’s most powerful fine wine brand, thanks to continued demand and rising prices.
- The UK and Asia have been its biggest buyers in 2021.
- The more affordable wines from Maison Leroy have provided the best returns this year.
Leroy’s performance in the 2021 Power 100
Leroy, consisting of both Domaine Leroy and Maison Leroy, retained its number one position in the 2021 Power 100 – the annual list of the most powerful wine brands in the world.
Brands were ranked using four criteria: year-on-year price performance (based on the Market Price for a case of wine on October 1st 2020 and September 30th 2021); trade by value and volume; number of wines and vintages traded; and average price of the wines in a brand.
Leroy was placed in the top 30 across all categories. The only exception was volume traded (where it came 56th). Although trade by volume lagged, it was ranked fifth for trade by value.
Based on its average trade price of £7,829 per 12×75, Leroy ranked 14th for this category. And thanks to a 39% increase in value over one year, the brand placed seventh in the price performance category.
Of the categories, its highest ranking was in the number of unique wines traded, where it came second, with 129 unique wines (LWIN11s) in total.
A decade of growing demand
The high number of unique wines traded in the past year shows that secondary market demand for Leroy has significantly broadened, as buyers search for value.
Wines from Domaine Leroy first traded on Liv-ex in 2003, while interest in Maison Leroy – the more affordable entry into the domain – has picked up in the last five years, having first traded in 2010.
A decade ago, just two wines from Leroy traded on Liv-ex – the Domaine Leroy Savigny-les-Beaune and Musigny Grand Cru. The number of wines trading since then has risen greatly.
In the 2020 Power 100, 55 unique wines from Leroy traded. In 2021 it was 129 – an increase of 134% in the space of a year.
The most traded wines from Leroy in 2021
Leroy has been a big driver behind Burgundy’s rising share of trade. The brand has accounted for 10.9% of the region’s total trade by value in 2021. The UK and Asia have been its biggest buyers.
Year-to-date, the most traded vintages by value have been the 2015, 2001, 2000, 2013 and 2014. In terms of volume, the 2017 has led demand.
Domaine Leroy, Musigny Grand Cru 2015 has been the most active wine by value, while Maison Leroy Bourgogne Rouge 2017 has led trade by volume.
The price performance of the five most-traded Leroy wines (by value) can be seen in the chart below.
In 2021, the more affordable wines have provided the best returns. Maison Leroy Volnay 2003 and Maison Leroy Gevrey-Chambertin 2011 have more than doubled in value for example.
*made with the Liv-ex Charting tool.
Leroy has enjoyed strong performances across all areas and experienced a continued broadening of its offering in the secondary market – combined these attributes have made it the most powerful fine wine brand on the secondary market.
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