- The Liv-ex 2021 Power 100 list features a great many changes from last year.
- Leading Bordeaux labels and top Burgundies have reclaimed top positions.
- The market continues to broaden and diversify, with Italy and the US continuing to cement their place.
This year’s Liv-ex Power 100 list will be published later this month on Liv-ex.com, as well as in the up-coming December edition of the drinks business.
Last year’s list saw a complete upheaval of the traditional order, with most of the First Growths and Domaine de la Romanée-Conti not included in the top 10 spots.
Last year, Sassicaia ranked 4th in the 2020 Power 100
In their place was a host of new faces, principally Super Tuscans in what was a particularly strong year for Italian labels overall.
Gaja, Sassicaia, Ornellaia and Masseto all enjoyed highest-ever placements in the Power 100 as Italy enjoyed an all-time high share of trade of 15% and strong price performance. Champagne and the Rest of the World (US, Australia and Germany) categories also saw their share of trade rise to new heights.
The number of brands qualifying for inclusion on the list rose to a record high of 1,420, up from 996 in 2019.
The Power 100 this year
Much of the upheaval of last year was due to the particular context of the times. Trade disputes between China and the US and the US and Europe, political unrest in Hong Kong, uncertainty over Brexit and the start of the Covid-19 pandemic, cast a pall over the market and created a unique set of circumstances that let non-traditional market leading brands thrive.
This year’s Power 100 considers the period October 2020 to September 2021. And with this has come an entirely new global outlook and thus yet another shuffle at the top with many brands rising and falling within the rankings, and a large number of wines making a return to the list.
Although leading Bordeaux and Burgundian labels are largely back in vogue, the theme of a broadening and diversifying market remains very much intact.
More wines yet again found themselves eligible for qualifying this year and Italy, Champagne and the US as well as other regions make up a sizeable share of the final entrants.
Full insights into this year’s Power 100 will be made available to readers later this month.
Power 100 methodology
To calculate the rankings, we took a list of all wines that traded on Liv-ex in the last year (from 1 October 2020 to 30 September 2021) and grouped these by brand. As is now standard, Burgundy labels with both maisons and domains were combined as one.
We then identified brands that had traded at least three wines or vintages, and had a total trade value of at least £10,000.
Brands were ranked using four criteria: year-on-year price performance (based on the Market Price for a case of wine on October 1st 2020 with its market price on September 30th 2021); trading performance on Liv-ex (by value and volume); number of wines and vintages traded; and average price of the wines in a brand.
More than 11,839 different wines were traded on the exchange in this period. These were grouped into 1,668 brands, of which 421 qualified for the final calculation. The individual rankings were combined with a weighting of 1 for each criteria, except trading performance, which had a weighting of 1.5 (because it combined two criteria).
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