According to Liv-ex, bordeaux’s share of the secondary market (as represented by wines offered and traded on their platform) has plummeted from 75% to 35%. Admittedly, the Bordelais’ figures have not been aided by (in rough chronological order) a vertiginous 20% crash after the 2010 en primeur campaign in 2011; a string of poor to only-average vintages from 2011 to 2014; Xi Jinping’s campaign against corporate and political gifting in China; and continued consumer scepticism throughout the decade.
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